Role: Creative Lead & Brand Designer | Client: Richmond Farms Limited via Celleharvest Studios
The Challenge
Richmond Farms needed a complete brand identity that would position them as a trusted, quality food products
company in Zambia's competitive agricultural market. Required comprehensive visual identity system including logo
design, color palette, brand guidelines, marketing collateral, and product packaging design that could scale
across multiple product lines while maintaining consistent brand recognition.
Brand Development Process
- Logo Design: Developed brand identity from concept to final execution with symbolic six-leaf motif representing growth and natural quality
- Comprehensive Brand Guidelines: Created complete brand system including color palette, typography system, and logo usage specifications
- Marketing Collateral: Designed letterheads, business cards, email signatures, and branded templates
- Product Campaigns: Developed product-specific visual campaigns including "The Golden Drop" cooking oil series
- Lifestyle Photography: Created lifestyle photography concepts showing products in authentic family/community contexts
- Digital Assets: Designed social media graphics and digital marketing assets with consistent brand voice
Logo Identity System
Logo Icon: Six-leaf motif symbolizing growth and natural quality
Primary Logo: White background application for versatile use
Reversed Logo: Dark background application maintaining visibility
Marketing Campaigns & Product Design
"The Golden Drop" cooking oil campaign - premium positioning with quality focus
Lifestyle campaign: "It's what's on the inside that counts" - authentic family moments
"A Taste of Community" - full product line showcase with community-focused messaging
Brand System Specifications
Comprehensive Brand Identity System:
- Logo System: Primary logo, icon-only version, reversed versions for dark backgrounds
- Color Palette: Green (#8BC34A) representing freshness and natural quality, black for premium positioning, cream/beige for warmth
- Typography: Bold sans-serif for "RICHMOND" (impact), lighter weight for "FARMS LIMITED" (elegance)
- Brand Voice: "Feeding You and Yours" - family-focused, community-oriented, quality-driven messaging
- Collateral Suite: Letterheads, business cards, email signatures, presentation templates
- Product Packaging Design: Consistent visual system across multiple product lines (oils, grains, legumes)
Brand Impact & Deliverables
Delivered complete brand identity system positioning Richmond Farms as trusted quality food products company.
Created scalable visual system used across all touchpoints: packaging, marketing materials, digital presence,
and physical collateral. Brand guidelines ensure consistent application across product lines and marketing channels.
"Feeding You and Yours" brand voice resonates with family and community values while emphasizing quality and trust.
Brand Identity Design
Logo Design
Visual Identity Systems
Marketing Collateral
Product Packaging
Brand Guidelines
Campaign Design
Lifestyle Photography
Typography Systems