Harvey Kaambwa
STRATEGIC COMMUNICATIONS PORTFOLIO

HARVEY KAAMBWA

Strategic Leader in Communications & Social Marketing

Over 7 years of experience in the media and communications space, driving meaningful social change across Southern Africa through strategic communications, behavioral science, and innovative campaigns.

7+
Years
Experience
50+
Campaigns
Led
15+
Major
Clients
3
Key
Sectors
harvey@bridgecomnarratives.com +260 978 486 551 Connect on LinkedIn

About Harvey

"Communication is the strategic architecture of influence."

Every campaign must bridge complex ideas to inspire measurable action. With 7+ years of experience, I have mastered deploying this philosophy to ensure every piece of communication has a defined end use: knowing precisely what we want audiences to see, how we want them to feel, and the course of action we are pushing them toward.

This approach has driven successful campaigns across development, fintech, and health sectors—transforming complex narratives into actionable change across Southern Africa.

A strategic communications and social marketing professional bringing a proven ability to lead and implement strategies across Southern Africa, driving growth, engagement, and participation. Leveraging behavioral science to bridge the gap between information and action, creating meaningful social change and development outcomes.

Core Expertise

Strategic Communications
Campaign design, brand positioning, and stakeholder engagement
Social Marketing
Behavior change campaigns and audience-centric strategies
Behavioral Science
Evidence-based interventions and behavior change frameworks
Content Production
Video, photography, and multimedia storytelling
Community Engagement
Grassroots mobilization and participatory approaches
Creative Direction
Brand identity, design systems, and visual storytelling

Trusted By

Click to explore detailed case studies and project work

Featured Case Studies

Real projects delivering measurable impact across development, technology, and health sectors.

Lake Tanganyika Sustainable Fisheries Project

Communications Lead & Behavior Change Specialist
Food and Agriculture Organization (FAO) | 2024-2025 (Ongoing)
The Challenge
Lake Tanganyika faces critical challenges with unsustainable fishing practices threatening both biodiversity and livelihoods of fishing communities. The project required engaging traditional leaders and communities to adopt sustainable fisheries management practices through strategic communications and behavioral science approaches.
Strategic Approach
  • Traditional Leadership Engagement: Engaged all 16 village headmen in Lake Tanganyika district and secured support from 2 paramount chiefs (Chief Tafuma & Chief Nsama)
  • Multi-Channel Communication: Created comprehensive communication materials including educational brochures, radio scripts, and community theatre plays
  • Behavioral Science Framework: Applied evidence-based behavior change frameworks for sustainable fisheries management
  • Community Mobilization: Building toward community-led action plans and peer educator networks
  • Documentation & Media: Multi-channel approach using traditional media, community engagement, and behavior change frameworks
18
Traditional Leaders Engaged
15
Month Project Duration
3
Communication Channels
2025
Ongoing Project
Lake Tanganyika Fishing Community
Community collaborative fishing - Lake Tanganyika communities working together
Key Results
Successfully engaged all 16 village headmen and secured paramount chief support. Created comprehensive communication materials (brochures, radio scripts, theatre plays). Currently building toward community-led action plans and peer educator networks for sustainable fisheries management.
Behavioral Science Community Engagement Social Marketing Multimedia Production Stakeholder Management

YellowCard Cryptocurrency Market Penetration

Strategic Communications Consultant
YellowCard | June 2023 - December 2024 (18 months)
The Challenge
YellowCard faced significant barriers penetrating SADC cryptocurrency markets due to widespread skepticism, regulatory concerns, and negative brand associations. Many viewed cryptocurrency platforms as potentially fraudulent, creating trust deficits that hindered adoption across the region.
Strategic Approach
  • Trust-Building Content: Developed targeted video content campaign addressing specific audience concerns through strategic messaging
  • Credible Spokesperson: Leveraged Dingindaba Jonah Buyoya (4-time Journalist of the Year, BBC Komla Dumor Award winner) as credible spokesperson to build trust and engagement
  • Educational Campaign: Created "Talking to Skeptical Audiences" and "Making Complex Topics Accessible" video series
  • Multi-Channel Distribution: Combined digital marketing, traditional media (radio/TV), and influencer credibility
  • Reputation Management: Strategic messaging to transform brand perception in competitive fintech market
View Campaign Videos
Key Results
Measurable improvement in client acquisition data. Positive social media sentiment transformation. Successful market entry and brand rehabilitation across SADC region through multi-channel approach.
Brand Strategy Digital Marketing Content Creation Reputation Management Video Production

Screen Zambia Health Communication Project

Content Development Lead
Medical Aid Films UK | Partnership with Zambian Ministry of Health
Project Scope
Partnership with Zambian Ministry of Health to create culturally relevant health education films addressing adolescent sexual and reproductive health, mental health, and gender issues for rural and urban audiences across Zambia.
Our Contribution
  • Comprehensive Content Development: Led narrative drafting, script creation, translation into local languages, voice-over recording, and film dubbing
  • Localization: Content translated and localized in 3 languages (Bemba, Nyanja, Lozi) for cultural appropriateness
  • Community Coordination: Managed community screening coordination across rural and urban areas
  • Health Partnership: Collaborated with Ministry of Health for accurate and relevant health messaging
Impact Delivered
Successfully produced 7 educational health films covering adolescent sexual and reproductive health, mental health, and gender issues. Content localized in 3 languages (Bemba, Nyanja, Lozi). Community screenings conducted across rural and urban areas in partnership with Ministry of Health.
Video Production Health Communication Script Development Cultural Adaptation Community Partnerships

Digital Media Portfolio

Brand identity design, visual storytelling, photography, and multimedia content creation showcasing creative and strategic communications capabilities.

Richmond Farms - Complete Brand Development

Creative Lead & Brand Designer
Celleharvest Studios for Richmond Farms Limited
Brand Identity System
Developed complete brand identity that positioned Richmond Farms as a trusted, quality food products company in Zambia's competitive agricultural market. Comprehensive visual identity system including logo design, color palette, brand guidelines, marketing collateral, and product packaging design.
Richmond Farms Logo Icon
Logo Icon: Six-leaf motif symbolizing growth
Richmond Farms Primary Logo
Primary Logo: White background application
Richmond Farms Logo Reversed
Reversed Logo: Dark background application
Marketing Campaigns & Product Design
The Golden Drop Campaign
"The Golden Drop" cooking oil campaign
Family Campaign
Lifestyle campaign: "It's what's on the inside"
Product Line Showcase
"A Taste of Community" - product line showcase
Brand Guidelines
Comprehensive brand system including logo variations, color palette (Green #8BC34A representing freshness), typography system, brand voice ("Feeding You and Yours"), complete collateral suite (letterheads, business cards, templates), and product packaging design across multiple product lines.

View Full Brand Guidelines (PDF)
Brand Identity Design Logo Design Visual Identity Systems Marketing Collateral Product Packaging Brand Guidelines

ActionAid Tahalima School Transformation

Communications Lead & Project Photographer
ActionAid Zambia
Documentary Photography & Visual Storytelling
Pupils at Tahalima Primary School learned on floors in dilapidated mud structures or walked 5km+ to the nearest school. Documented complete transformation journey through comprehensive field photography, stakeholder testimonies, and authentic community voices.
Old School Building
BEFORE: Dilapidated mud structure
Children on Ground
THE REALITY: Learning on the ground
Broken Materials
CHALLENGES: Broken learning materials
New School Building
TRANSFORMATION: New classroom block
New Classroom Interior
IMPACT: Proper learning environment
Student Testimony
VOICES: Student testimonial
Joy and Celebration
CELEBRATION: Joy and gratitude
Completed Facility
RESULTS: Completed facility
Impact & Results
New 1x3 classroom block handed to Ministry of Education. Safe learning environment created for 300+ pupils. International donor communications led to successful project sponsorship from Italy partners. Visual documentation used for annual reports and stakeholder communications.
Documentary Photography Before/After Storytelling Field Documentation Stakeholder Testimonies Visual Narrative

FAO "Two Paths" Behavioral Change Framework

Communications & Visual Communications Lead
UN Food and Agriculture Organization
Graphic Design & Visual Toolkit
Traditional gender-based exploitation prevention messaging was failing to resonate with fishing communities around Lake Tanganyika. Developed "Two Paths" visual metaphor framework culturally grounded in community values with bilingual design system (Bemba and English) for maximum reach.
Two Paths English
English Version: "Path of Open Secret" vs "Path of Dignity"
Two Paths Bemba
Bemba Version: Culturally adapted messaging
Design Approach
  • Created behavioral change brochures using culturally appropriate imagery and visual hierarchy
  • Built visual toolkit adaptable for low-literacy and high-literacy audiences
  • Incorporated feedback from 2 paramount chiefs and 16 village headmen into design iterations
  • Designed bilingual materials for community-wide reach and engagement
Graphic Design Behavioral Change Design Bilingual Design Cultural Adaptation Visual Toolkits

YellowCard Video Content Campaign

Strategic Communications Consultant
YellowCard | Cryptocurrency Market Penetration
Video Content Strategy
Developed targeted video content campaign addressing cryptocurrency skepticism in SADC markets. Leveraged Dingindaba Jonah Buyoya (4-time Journalist of the Year, BBC Komla Dumor Award winner) as credible spokesperson to build trust around cryptocurrency adoption.
Campaign Components
  • "Talking to Skeptical Audiences" - Respectful communication addressing resistance and concerns
  • "Making Complex Topics Accessible" - Simplified explanations without condescension
  • Trust-building through familiar contexts and clear, credible messaging
  • Multi-channel distribution combining digital marketing and traditional media (radio/TV)
View Campaign Videos on Google Drive
Results
Measurable improvement in client acquisition data. Positive social media sentiment transformation. Successful market entry and brand rehabilitation across SADC region through strategic video content and influencer credibility.
Video Production Content Strategy Influencer Partnerships Trust-Building Messaging Multi-Channel Distribution

Insights & Think Pieces

Strategic communications insights, behavioral science perspectives, and thought leadership on social change and development communications. Articles published on LinkedIn and other platforms.

Articles Coming Soon

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To add an article: Simply provide the article title, publication date, brief summary, and LinkedIn URL. Each article will be displayed as a professional card with link to full content.

Example Article Format: • Title: "Bridging Behavioral Science and Communications for Social Change"
• Date: January 2025
• Summary: Exploring how behavioral insights enhance development communications...
• Link: LinkedIn article URL

Let's Create Impact Together

Available for strategic communications consulting, campaign design, and advisory services across Africa.

Email
harvey@bridgecomnarratives.com
Phone
+260 978 486 551
LinkedIn
Connect with Harvey