Harvey Kaambwa

Photography & Visual Storytelling

ActionAid Tahalima School Transformation

Communications Lead & Project Photographer | ActionAid Zambia

The Challenge

"Pupils at Tahalima Primary School learned on floors in dilapidated mud structures or walked 5km+ to the nearest school. Broken chalkboards, no desks, and unsafe conditions were the daily reality for hundreds of rural learners."

My Strategic Approach

Documented existing conditions through comprehensive field photography
Captured stakeholder testimonies and authentic community voices
Coordinated handover ceremony with Ministry of Education officials
Created compelling visual narrative showing complete transformation journey

Visual Story

BEFORE: Dilapidated mud structure (click to enlarge)

THE REALITY: Learning on the ground (click to enlarge)

CHALLENGES: Broken learning materials (click to enlarge)

TRANSFORMATION: New classroom block (click to enlarge)

IMPACT: Proper learning environment (click to enlarge)

VOICES: Student testimonial (click to enlarge)

Emotional moment - woman and child crying tears of joy

CELEBRATION: Joy and gratitude (click to enlarge)

RESULTS: Completed facility (click to enlarge)

Impact & Results

New 1x3 classroom block handed to Ministry of Education. Safe learning environment created for 300+ pupils. International donor communications led to successful project sponsorship from Italy partners. Visual documentation used for annual reports and stakeholder communications.

Documentary Photography Before/After Storytelling Field Documentation Stakeholder Testimonies Emotional Narrative Capture

Graphic Design & Visual Toolkit Development

UN FAO Fish4ACP "Two Paths" Behavioral Change Framework

Communications & Visual Communications Lead Consultant | UN Food and Agriculture Organization

The Challenge

"Traditional gender-based exploitation prevention messaging was failing to resonate with fishing communities around Lake Tanganyika. 'Pela Ukupela' (Fish for Sex) practices persisted despite conventional awareness campaigns. Needed culturally adapted visual framework that could work across diverse literacy levels and gain buy-in from traditional leadership structures."

My Design Approach

Developed "Two Paths" visual metaphor framework culturally grounded in community values
Created bilingual design system (Bemba and English) for maximum reach
Designed behavioral change brochures using culturally appropriate imagery and visual hierarchy
Built visual toolkit adaptable for low-literacy and high-literacy audiences
Incorporated feedback from 2 paramount chiefs and 16 village headmen into design iterations

Design Showcase

English Version: "Path of Open Secret" vs "Path of Dignity and Community" (click to enlarge)

Bemba Translation: "Inshila Yelyashi Ilikaya" vs "Inshila Yamuchinshi Necintubwingi" - culturally adapted messaging (click to enlarge | Download Full PDF)

Back Cover: Visual storytelling guide with Lake Tanganyika fishing context (click to enlarge)

Design Framework: Cultural Adaptation

Bilingual Visual Metaphor: The "Two Paths" framework uses contrasting imagery to present choices - "The Path of the Open Secret" (exploitation through fish-for-sex practices) versus "The Path of Dignity and Community" (sustainable livelihoods and fair trade). The design employs culturally resonant symbols: broken families and health risks on one path, community strength and economic empowerment on the other. By translating into Bemba and maintaining visual clarity across literacy levels, the framework bridges communication gaps between low-literacy fishing communities and government stakeholders.

Impact & Results

Bilingual visual framework adopted across 16 fishing communities. Design toolkit used by field teams for community engagement sessions. Materials successfully bridged literacy gaps - effective for both community members and government stakeholders. Traditional leaders endorsed messaging due to culturally appropriate design approach. Framework now being adapted for broader Fish4ACP use across Northern Province.

Visual Toolkit Development Bilingual Design Cultural Adaptation Information Design Low-Literacy Communication Brand Guidelines Creation Behavioral Change Design

Brand Identity Development & Visual Design System

Richmond Farms Limited - Complete Brand Development

Creative Lead & Brand Designer | Celleharvest Studios for Richmond Farms

The Challenge

"Richmond Farms needed a complete brand identity that would position them as a trusted, quality food products company in Zambia's competitive agricultural market. Required comprehensive visual identity system including logo design, color palette, brand guidelines, marketing collateral, and product packaging design that could scale across multiple product lines while maintaining consistent brand recognition."

My Design Process

Developed brand identity from concept to final execution - logo design with symbolic leaf motif representing growth and natural quality
Created comprehensive brand guidelines including color palette, typography system, and logo usage specifications
Designed marketing collateral: letterheads, business cards, and branded templates
Developed product-specific visual campaigns including "The Golden Drop" cooking oil series
Created lifestyle photography concepts showing products in authentic family/community contexts
Designed social media graphics and digital marketing assets with consistent brand voice

Brand Identity System

Logo Icon: Six-leaf motif symbolizing growth and natural quality (click to enlarge)

Primary Logo: White background application (click to enlarge)

Reversed Logo: Dark background application (click to enlarge)

Marketing Campaigns & Product Design

"The Golden Drop" cooking oil campaign - premium positioning (click to enlarge)

It's What's On The Inside - Family Campaign

Lifestyle campaign: "It's what's on the inside that counts" - authentic family moments (click to enlarge)

A Taste of Community - Product Line Showcase

"A Taste of Community" - full product line showcase with community-focused messaging (click to enlarge)

Brand Guidelines & Collateral

Comprehensive Brand System: Developed complete brand identity system including:

Logo System: Primary logo, icon-only version, reversed versions for dark backgrounds
Color Palette: Green (#8BC34A) representing freshness and natural quality, black for premium positioning, cream/beige for warmth
Typography: Bold sans-serif for "RICHMOND" (impact), lighter weight for "FARMS LIMITED" (elegance)
Brand Voice: "Feeding You and Yours" - family-focused, community-oriented, quality-driven messaging
Collateral Suite: Letterheads, business cards, email signatures, presentation templates
Product Packaging Design: Consistent visual system across multiple product lines (oils, grains, legumes)

View Full Brand Guidelines: Richmond Farms Brand Guide (PDF)

Product Video Content

Product Presentation: Harvey speaking to Richmond Farms key product - demonstrating brand spokesperson skills, on-camera confidence, and product knowledge communication

Impact & Results

Complete brand identity system deployed across all Richmond Farms touchpoints from February 2025. Brand positioning established Richmond as quality-focused, community-oriented food products company. Digital brand growth from zero to 8,700+ Facebook followers, 1,500+ TikTok followers, 650+ LinkedIn followers, and 500+ Instagram followers in 8 months. Marketing campaigns created consistent visual language connecting products to family values and community themes. Scalable design system enables consistent brand application across expanding product portfolio. Comprehensive collateral suite ensures professional brand presentation in all stakeholder communications. Successfully grew brand identity and digital presence from ground zero.

Brand Identity Design Logo Design Brand Guidelines Development Marketing Collateral Design Product Packaging Design Typography & Color Systems Campaign Conceptualization Digital Brand Growth Social Media Strategy

Video Production & Digital Content Creation

YellowCard Africa Education Campaign + Richmond Farms Product Content

Marketing Consultant & Creative Lead

The Challenge

"Needed to demystify cryptocurrency for African audiences facing trust barriers and regulatory uncertainty (YellowCard), while also creating authoritative corporate communication content for financial institution stakeholders (Indo Zambia Bank). Required versatility across informal educational content and formal corporate presentation styles."

My Creative Approach

Developed educational video series breaking down complex crypto concepts into relatable African contexts
Created testimonial-driven content featuring real community voices and authentic experiences
Produced on-camera product presentation content demonstrating brand storytelling and spokesperson skills
Designed social media video content optimized for platform-specific formats
Managed multi-country video campaign rollout across Zambia, Botswana, and Malawi
Created product-focused video content connecting brand values to consumer needs

Video Portfolio

YellowCard Educational Content: BBC Journalist Jonah breaking down cryptocurrency "like to a child" - accessible, relatable fintech education

On-Camera Presentation: Harvey speaking about YellowCard experience - demonstrating comfort in front of camera and authentic brand storytelling

YellowCard Testimonial: Lala & Joey's story - real community voices showing authentic user experiences

Video Production Range

Versatile Content Creation: These videos demonstrate range across educational content (explainer with Jonah), testimonial production (Lala & Joey's authentic story), and personal on-camera presentation. The educational content breaks down complex cryptocurrency concepts into accessible language for diverse African audiences. Testimonial content captures genuine community voices, while on-camera work shows comfort with spokesperson roles. All content balanced regulatory compliance requirements with engaging, trust-building storytelling for skeptical markets across Zambia, Botswana, and Malawi.

Impact & Results

Educational video series contributed to 54% brand awareness increase for YellowCard across SADC region. Content supported social media growth from 11K to 67K followers. Video campaign material used in regulatory communications with central banks. Corporate video content strengthened Indo Zambia Bank's stakeholder communications. Demonstrated versatility across informal educational and formal corporate video styles.

Video Production On-Camera Presentation Educational Content Creation Multi-Platform Video Strategy Corporate Video Testimonial Direction Fintech Communications Motion Graphics

Core Capabilities

Technical Skills